SHIFT/ENGAGE: BUSINESS OVERVIEW
Shift Engage was a digital marketing company I created in 2014. We had clients out of the gate as Shift Engage provided services to both D-Tech Consulting and Shiftsuite, and generated significant revenue for Shift. As a result, we picked up new external clients including KPMG.
Shift Engage focussed on building corporate websites using WordPress and managing social media for clients as well as Google Adwords, Analytics, and Search Engine Optimization. With 2 employees and my part-time involvement, Shift Engage held its own and provided tremendous value to its clients.
I eventually folded Shift Engage to allow for more of my time to focus on the bigger prize of building Shiftsuite.
DIGITAL MARKETING AGENCY:SELF FULFILLING RESULTS
During its short-lived three year existence, we managed a number of amazing results, some of which still hold up today:
- 2 full-time staff and my part-time involvement
- Year-over-year growth, always profitable
- WordPress extensive use and knowldedge
- Quickbooks Desktop and Accounting
- #1 – #5 on Google organic search for all clients and products
- successful transition plan of client and staff
- Established critical KPIs for internal and external client use